diff --git a/Makefile b/Makefile
index 951dd422..23290d37 100644
--- a/Makefile
+++ b/Makefile
@@ -107,6 +107,10 @@ build-docs: prepare mkdocs.yml mkdocs/*
 	@find docs -type d -exec chmod 755 {} \; || :
 	@find docs -type f -exec chmod 644 {} \; || :
 
+.PHONY: release
+release: xcompile
+	${DOCKRUN} bash ./scripts/publish.sh
+
 # ----------------------------------------------
 # utilities
 
diff --git a/Makefile.variables b/Makefile.variables
index 5400b8ef..599eaa0b 100644
--- a/Makefile.variables
+++ b/Makefile.variables
@@ -8,6 +8,8 @@ LDFLAGS :=
 LDFLAGS += -X main.GitCommit=${GIT_COMMIT}${GIT_DIRTY}
 LDFLAGS += -X main.GitDescribe=${GIT_DESCRIBE}
 
+GITHUB_TOKEN ?=
+
 # Windows environment?
 CYG_CHECK := $(shell hash cygpath 2>/dev/null && echo 1)
 ifeq ($(CYG_CHECK),1)
@@ -29,6 +31,7 @@ DEV_IMAGE := ${PROJECT}_dev
 
 DOCKRUN := docker run --rm \
 	-e LDFLAGS="${LDFLAGS}" \
+	-e GITHUB_TOKEN="${GITHUB_TOKEN}" \
 	-v ${ROOT}/vendor:/go/src \
 	-v ${ROOT}:/${PROJECT}/src/${IMPORT_PATH} \
 	-w /${PROJECT}/src/${IMPORT_PATH} \
diff --git a/scripts/devtools.sh b/scripts/devtools.sh
index ed2d6e4a..6024d31a 100755
--- a/scripts/devtools.sh
+++ b/scripts/devtools.sh
@@ -4,6 +4,7 @@ go get -u github.com/alecthomas/gometalinter
 go get -u golang.org/x/tools/cmd/goimports
 go get -u github.com/mitchellh/gox
 go get -u github.com/kardianos/govendor
+go get -u github.com/aktau/github-release
 
 # install all the linters
 gometalinter --install --update
diff --git a/scripts/publish.sh b/scripts/publish.sh
new file mode 100755
index 00000000..09e8a054
--- /dev/null
+++ b/scripts/publish.sh
@@ -0,0 +1,40 @@
+#!/bin/bash
+
+GITHUB_TOKEN="${GITHUB_TOKEN:?missing required input \'GITHUB_TOKEN\'}"
+
+CURRENT="$(git describe --tags --abbrev=0)"
+PREVIOUS="$(git describe --tags --abbrev=0 --always "${CURRENT}"^)"
+OWNER="mikefarah"
+REPO="yaml"
+
+release() {
+    mapfile -t logs < <(git log --pretty=oneline --abbrev-commit "${PREVIOUS}".."${CURRENT}")
+    description="$(printf '%s\n' "${logs[@]}")"
+    github-release release \
+        --user "$OWNER" \
+        --repo "$REPO" \
+        --tag "$CURRENT" \
+        --description "$description" ||
+            github-release edit \
+                --user "$OWNER" \
+                --repo "$REPO" \
+                --tag "$CURRENT" \
+                --description "$description"
+}
+
+upload() {
+    mapfile -t files < <(find ./build -mindepth 1 -maxdepth 1)
+    for file in "${files[@]}"; do
+        BINARY=$(basename "${file}")
+        echo "--> ${BINARY}"
+        github-release upload \
+            --user "$OWNER" \
+            --repo "$REPO" \
+            --tag "$CURRENT" \
+            --name "${BINARY}" \
+            --file "$file"
+    done
+}
+
+release
+upload